Description
A one-page content strategy template for your own freelance practice. It covers goals, audience, themes, channels, and a 12-week calendar framework.
What’s included
- CSV template file (opens in Google Sheets or Excel)
- One-page strategy template covering goals, audience, themes, and channels
- 12-week content calendar framework
- Channel selection guide with realistic time estimates for each
Who it’s for
Useful if you are producing content without a clear plan and want to be more deliberate about it. Not useful if you are not sure yet what you want to be known for, or if you do not have time to produce content consistently. A strategy that is not executed is not a strategy.
If it works
If you complete the strategy and actually follow the calendar for 12 weeks, you will have a clearer picture of what content works for your audience and what to focus on next. The discipline of planning before producing is the main value, not the template itself.
A content strategy does not produce clients on its own. It makes your existing content efforts more coherent. The results still depend on whether the content is useful and whether the right people see it.
Before you download
- This is a CSV file. Open it in Google Sheets or Excel. It will not work as a document or a PDF.
- After downloading, you will find the file in your account under My Downloads.
- You are getting a licence to use and adapt this for your own work. You cannot sell, redistribute, or share it with others.
