Description
A planner for systematically turning client work into content. It helps you identify what you have done that might be worth writing about, and in what format.
What’s included
- CSV template file (opens in Google Sheets or Excel)
- Project-to-content mapping table
- Format options by content type (articles, LinkedIn, templates, newsletter)
- A repurposing workflow with suggested timings
Who it’s for
Useful if you do interesting work but never turn it into content, or if you are producing content but starting from scratch each time. Not useful if you do not have permission to write about your client work, or if your projects are too confidential to reference even in generalised terms.
If it works
If you use it consistently, you will accumulate a backlog of content ideas drawn from real experience. Content grounded in specific projects tends to be more credible and more useful than content produced in the abstract.
Repurposing is not the same as publishing. You still need to write each piece, and the quality of the content determines whether it is actually useful to anyone.
Before you download
- This is a CSV file. Open it in Google Sheets or Excel. It will not work as a document or a PDF.
- After downloading, you will find the file in your account under My Downloads.
- You are getting a licence to use and adapt this for your own work. You cannot sell, redistribute, or share it with others.
