Description
A template for planning and running a content audit, including an inventory framework and a prioritisation matrix for deciding what to keep, update, or remove.
What’s included
- CSV template file (opens in Google Sheets or Excel)
- URL inventory template with content type classification
- Traffic and engagement data columns
- Quality rating framework and a prioritisation matrix
Who it’s for
Useful if you are auditing a client website before a redevelopment or strategy project, or reviewing your own content. Not useful if the site has very little existing content, there is nothing to audit. Also not useful if the client expects a full quantitative audit with analytics deep-dives, this is a structured review tool, not a data analysis service.
If it works
If you work through the inventory systematically and use the prioritisation matrix, you will end up with a clear decision about each piece of content and a manageable action list. The process takes longer than most people expect, particularly for larger sites.
A content audit tells you what is there and how it is performing. It does not tell you what the content should be doing. That is a strategy question that comes after.
Before you download
- This is a CSV file. Open it in Google Sheets or Excel. It will not work as a document or a PDF.
- After downloading, you will find the file in your account under My Downloads.
- You are getting a licence to use and adapt this for your own work. You cannot sell, redistribute, or share it with others.
