Description
A planning template for communications across a change programme. It covers stakeholder mapping, message development by audience, and a channel and timing plan.
What’s included
- CSV template file (opens in Google Sheets or Excel)
- Change context and communications objectives section
- Stakeholder mapping grid (impact vs influence)
- Key message matrix by audience and channel and timing plan
Who it’s for
Useful if you are brought in to support a change programme where communications have not been planned yet. Not useful if the change is happening without real leadership buy-in, communications work cannot compensate for a programme that is not actually being supported from the top, and this template will not help you pretend otherwise.
If it works
If you complete the stakeholder mapping before drafting any messages, you will communicate differently to different audiences rather than sending everyone the same update. That distinction is what makes change communications effective rather than just busy.
Change communications cannot make a bad change feel good. It can make the experience of a difficult change feel handled rather than chaotic. That is a meaningful but limited contribution.
Before you download
- This is a CSV file. Open it in Google Sheets or Excel. It will not work as a document or a PDF.
- After downloading, you will find the file in your account under My Downloads.
- You are getting a licence to use and adapt this for your own work. You cannot sell, redistribute, or share it with others.
