---
title: social media
type: taxonomy_archive
taxonomy: post_tag
slug: social-media
term_id: 2732
permalink: "https://benrmatthews.com/tag/social-media/"
post_count: 62
description: Insights and tips on social media strategy, content, and growing your presence across platforms.
---

# social media

Posts in this archive: 62

- [How to clear the Twitter Card cache to show the right image](https://benrmatthews.com/how-to-clear-the-twitter-card-cache-to-show-the-right-image/)
- [Suggestions for When That Perfect Domain Name or Twitter Username is Taken](https://benrmatthews.com/suggestions-for-when-that-perfect-domain-name-or-twitter-username-is-taken/)
- [Economy, Effectiveness, Efficiency: How councils can measure the success of social media](https://benrmatthews.com/economy-effectiveness-efficiency-how-councils-can-measure-the-success-of-social-media/)
- [Freelance Social Media Consultant Q&A: Damien Clarkson, Social Chic](https://benrmatthews.com/freelance-social-media-consultant-qa-damien-clarkson-social-chic/)
- [This Is An Insight: Social Media Week and Quiet Success](https://benrmatthews.com/this-is-an-insight-social-media-week-and-quiet-success/)
- [Best Social Media Platforms for Social CEOs](https://benrmatthews.com/best-social-media-platforms-for-social-ceos/)
- [Twitter Experiments](https://benrmatthews.com/twitter-experiments/)
- [Downing Tweet](https://benrmatthews.com/downing-tweet/)
- [Facebook COO works 9-to-5 every day](https://benrmatthews.com/facebook-coo-works-9-to-5-every-day/)
- [How social media has changed and how you can benefit](https://benrmatthews.com/how-social-media-has-changed-and-how-you-can-benefit/)
- [Freelance Social Media Consultant for hire](https://benrmatthews.com/freelance-social-media-consultant-for-hire/)
- [Social Media Consultant for hire in London](https://benrmatthews.com/social-media-consultant-for-hire-in-london/)
- [Freelance Facebook Ads Consultant in London for hire](https://benrmatthews.com/freelance-facebook-ads-consultant-in-london-for-hire/)
- [Voice Search For Social Media - Challenge And Changes  ](https://benrmatthews.com/voice-search-for-social-media-challenge-and-changes/)
- [Social Media Freelance Rates: How much should social media consultants charge](https://benrmatthews.com/social-media-freelance-rates-how-much-should-social-media-consultants-charge/)
- [Freelance Social Media Rates: How much should social media freelancers charge?](https://benrmatthews.com/freelance-social-media-rates-how-much-should-social-media-freelancers-charge/)
- [How to become a freelance social media consultant](https://benrmatthews.com/how-to-become-a-freelance-social-media-consultant/)
- [How to switch to an Instagram Business Profile](https://benrmatthews.com/how-to-switch-to-an-instagram-business-profile/)
- [Twitter adds public view counts: 6 responses to consider](https://benrmatthews.com/twitter-adds-public-view-counts-6-responses-to-consider/) — Adding public view counts is an exposing change for those producing social media content in a changing Twitter environment. Here's how to respond.
- [Twitter copypasta policy limits the visibility of mass-coordinate tweets](https://benrmatthews.com/twitter-copypasta-policy-limits-the-visibility-of-mass-coordinate-tweets/) — Twitter limits the visibility of duplicative tweets. Here's how to mitigate against Twitter's new duplicate tweets policy.
- [Free Social Media Listening Tools](https://benrmatthews.com/free-social-media-listening-tools/) — Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here's how.
- [YouTube SEO and Video Optimisation Best Practice](https://benrmatthews.com/youtube-seo-and-video-optimisation-best-practice/) — YouTube SEO has a few best practices you need to follow to get significantly more views for your videos.
- [How to fix the "Your pixel is being used on new domains" error on Facebook](https://benrmatthews.com/fix-facebook-pixel-used-new-domains-error/) — Recently a lot of Facebook Pixels are getting a 'new domains sending data' notification. Here's how to fix it.
- [Twitter Hashtag Tracking: 4 Alternatives to Topsy](https://benrmatthews.com/twitter-hashtag-tracking-4-alternatives-to-topsy/) — Free Twitter hashtag tracking tool Topsy has shut down. Don’t worry - we’ve got alternatives for you!
- [How to connect Facebook Lead Ads to Mailchimp without using Zapier](https://benrmatthews.com/how-to-connect-facebook-lead-ads-to-mailchimp-without-using-zapier/) — If you want to integrate Facebook's Lead Gen Ads directly with Mailchimp and other CRMs or email marketing software, follow these steps.
- [Facebook ad policy questions answered by former Facebook ad reviewer](https://benrmatthews.com/facebook-ad-policy-questions-answered-by-former-facebook-ad-reviewer/) — There are common questions when Facebook ads gets rejected by the approval process. Here are some FAQs to help get your Facebook ads approved.
- [How to get authorisation to run political and social issue ads on Facebook and Instagram](https://benrmatthews.com/how-to-get-authorisation-to-run-political-and-social-issue-ads-on-facebook-and-instagram/) — New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.
- [How to ensure your paid and organic Facebook activity work in harmony](https://benrmatthews.com/how-to-ensure-your-paid-and-organic-facebook-activity-work-in-harmony/) — Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
- [How to use social media videos to drive action](https://benrmatthews.com/how-to-use-social-media-videos-to-drive-action/) — Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.
- [Using Facebook Ads to test your digital comms strategy](https://benrmatthews.com/using-facebook-ads-to-test-your-digital-strategy/) — How to use Facebook Ads to test messaging and get valuable feedback on your digital comms strategy.
- [Digital News Report: Only 24% think social media separates fact from fiction well](https://benrmatthews.com/digital-news-report-only-24-think-social-media-separates-fact-from-fiction-well/) — This year’s Digital News Report, conducted by the Reuters Institute for the Study of Journalism and University of Oxford, has been published and the findings are significant for any UK brand with a presence on social media.
- [5 Facebook Live Lessons From A Crowded Rally](https://benrmatthews.com/5-facebook-live-lessons-from-a-crowded-rally/) — Broadcasting from Facebook Live is a great way to make people feel part of the action at a rally. These are our top five lessons learned from conducting a Facebook Live broadcast from a crowded rally.
- [Social Media Video: The Ultimate Guide](https://benrmatthews.com/social-media-video-the-ultimate-guide/) — Download our latest guide on social media video - covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories - and find out how to get the most out of social media video.
- [Facebook Live Technical Tips and Best Practice](https://benrmatthews.com/facebook-live-technical-tips-and-best-practice/) — Follow these Facebook Live technical tips and best practice advice if you want your Facebook Live streaming content to be both professional and successful.
- [Facebook Live: 4 Unique Ways to Livestream Video](https://benrmatthews.com/facebook-live-4-unique-ways-to-livestream-video/) — Have you tried Facebook Live for your brand yet?  If not, you should. Facebook Live is picking up. In 2016, video posts had a whopping 135% more organic reach than those without video.
- [How to increase Facebook video views by adding subtitles](https://benrmatthews.com/how-to-increase-facebook-video-views-by-adding-subtitles/) — Did you know that you can increase Facebook video views by adding subtitles? Follow this step-by-step to find out how you can use YouTube's caption tools to add subtitles and get more Facebook video views.
- [How to repurpose video content for social media](https://benrmatthews.com/how-to-repurpose-video-content-for-social-media/) — The absolute best way to save yourself time and money in your video marketing activity is to repurpose video content for social media. Here's how.
- [Twitter video: How to post videos longer than 30 seconds](https://benrmatthews.com/twitter-video-how-to-post-videos-longer-than-30-seconds/) — Twitter video is limited to 30 seconds long, but there is a way you can upload much longer videos to Twitter, and it’s completely free to do so. Here's how.
- [5 Ways To Use Snapchat For Brands On A Budget](https://benrmatthews.com/5-ways-to-use-snapchat-for-brands-on-a-budget/) — Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.
- [Get Started With Snapchat: A Guide For "Older People"](https://benrmatthews.com/get-started-with-snapchat-a-guide-for-older-people/)
- [How To Embed Facebook Video On WordPress](https://benrmatthews.com/how-to-embed-facebook-video-on-wordpress/)
- [10 Ways To Get The Most Out Of Facebook Video](https://benrmatthews.com/10-ways-to-get-the-most-out-of-facebook-video/) — The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.
- [Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger](https://benrmatthews.com/facebook-f8-for-marketers-quote-sharing-save-button-bots-for-messenger/) — Facebook are holding their annual two-day developer conference - Facebook F8 - this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing. 
Here are the announcements from Facebook F8 that are worth a look at for marketeers.
- [Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page](https://benrmatthews.com/use-facebook-as-your-business-page-how-to-like-share-or-comment-from-your-facebook-business-page/) — Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we've been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.
If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.
Here's the new way to address both of these challenges.
- [How To Find Where Your Facebook Page Likes and Unlikes Come From](https://benrmatthews.com/how-to-find-where-your-facebook-page-likes-and-unlikes-come-from/)
- [Dark Social Media: Can You Measure What You Can't See?](https://benrmatthews.com/dark-social-media-can-you-measure-what-you-cant-see/) — Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world.
- [Facebook Reactions: Like, Love or Laugh at Facebook Posts](https://benrmatthews.com/facebook-reactions-like-love-or-laugh-at-facebook-posts/)
- [How the Facebook vs YouTube video landscape has changed](https://benrmatthews.com/how-the-facebook-vs-youtube-video-landscape-has-changed/)
- [Instagram User Stats: 300 million worldwide, 90 million in US, 14 million in UK](https://benrmatthews.com/instagram-user-stats-300-million-worldwide-90-million-in-us-14-million-in-uk/)
- [Instagram Food Capitals, Facebook Shop Pages, Twitter Data Dashboard](https://benrmatthews.com/instagram-food-capitals-facebook-shop-pages-twitter-data-dashboard/)
- [Best time to tweet for clicks, retweets and engagement](https://benrmatthews.com/best-time-to-tweet-for-clicks-retweets-and-engagement/)
- [Facebook ad costs set to rise](https://benrmatthews.com/facebook-ad-costs-set-to-rise/)
- [UK social media use dropped by 9%](https://benrmatthews.com/uk-social-media-use-dropped-by-9/)
- [Facebook news feed update punishes promotional content from brands](https://benrmatthews.com/facebook-news-feed-update-punishes-promotional-content-from-brands/)
- [Small Businesses and Social Media: Best Practice](https://benrmatthews.com/small-businesses-and-social-media-best-practice/)
- [3 new twitter tools to try: flounder, @goodaudience and @sumall](https://benrmatthews.com/3-new-twitter-tools-to-try-flounder-goodaudience-and-sumall/)
- [UK Social Media Stats](https://benrmatthews.com/uk-social-media-stats/)
- [Mobile Shopping: Email marketing works, social media doesn't](https://benrmatthews.com/mobile-shopping-email-marketing-works-social-media-doesnt/)
- [9 Marketing Newsletters for Digital and Social Media News](https://benrmatthews.com/marketing-newsletters-digital-social-media-news/) — Here are our favourite marketing newsletters for keeping on top of digital and social media news.
- [Schedule Tweets with Images Using Buffer and Twitter Ads](https://benrmatthews.com/schedule-tweets-with-images-using-buffer-and-twitter-ads/) — A quick guide to help you schedule tweets with images using Buffer and Twitter Ads
- [New Twitter Profile Design Goes Live](https://benrmatthews.com/new-twitter-profile-design-goes-live/) — A quick review of Twitter's new profile design.
- [Social Media Trends 2012](https://benrmatthews.com/social-media-trends-2012/)