Category Archive For "Small Business"
How Coworking is Boosting Productivity
Coworking is a relatively new phenomenon that involves workers from different backgrounds sharing the same office space. Whether it be a deluxe office space in Mayfair or a quirky studio in Shoreditch, coworking spaces are popping up all over larger cities like London. It is a viable alternative to traditional office environments, which can limit …
Philanthropy and Ecommerce
From those to whom much is given, much is expected. Philanthropic giving is an outstanding way of expressing your appreciation to the customer base providing the support your business needs to thrive and grow. What’s more, according to the Journal of Consumer Research demonstrating social consciousness gives your customers the impression your products are of …
Voice Search For Social Media – Challenge And Changes
Voice search is growing at a pace that no one expected. Digital marketing is already gearing up to embrace the change brought in by the growth of voice search, but what about social media? People are already showing a change in search behavior when using voice enables services, soon they will move onto social. We …
Top ecommerce trends in 2018
Ecommerce continues to expand in 2018 as more retailers and small business owners join the movement. Today, 11% of smartphone owners admit they shop online weekly, and this number is expected to grow. Although there are many benefits associated with the expansion of ecommerce, it is becoming more difficult for shop owners to stand out. …
Avoid These Law Firm Marketing Mistakes
Abraham Lincoln said: “He who represents himself has a fool for a client.” Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing. Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can …
Ben Matthews
Ben is a freelance digital marketing and social media consultant. He is a Director at Empower, a marketing agency for people who change the world for good.
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