Category Archive For "Marketing"
How to Improve The Productivity of Your Marketing and Sales Team
It is natural that you want to put in more effort when you don’t get the expected results. However, such may not be the solution as results can still be underwhelming. Quality should always be preferred to quantity. Therefore, using the same approach and expecting different results don’t make sense. You are doing too many …
E-commerce Marketing: 7 Tips to Humanize Your Marketing Strategy
If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means making your business relatable and engaging. This is possible if you focus more on building relationships with your market, rather than shoving …
The Email Marketing Guide for Small Businesses
Email marketing is a cost-effective way for small and medium-sized businesses (SME’s) to find new business and build relationships with existing customers. This guide will show you how to build an email list, how to get up and running with your small business email marketing software, how to design emails for optimum engagement and the …
Voice Search For Social Media – Challenge And Changes
Voice search is growing at a pace that no one expected. Digital marketing is already gearing up to embrace the change brought in by the growth of voice search, but what about social media? People are already showing a change in search behavior when using voice enables services, soon they will move onto social. We …
Avoid These Law Firm Marketing Mistakes
Abraham Lincoln said: “He who represents himself has a fool for a client.” Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing. Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can …
Ben Matthews
Ben is a freelance digital marketing and social media consultant. He is a Director at Empower, a marketing agency for people who change the world for good.
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