Category Archive For "Marketing"
E-commerce Marketing: 7 Tips to Humanize Your Marketing Strategy
If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means making your business relatable and engaging. This is possible if you focus more on building relationships with your market, rather than shoving …
The Email Marketing Guide for Small Businesses
Email marketing is a cost-effective way for small and medium-sized businesses (SME’s) to find new business and build relationships with existing customers. This guide will show you how to build an email list, how to get up and running with your small business email marketing software, how to design emails for optimum engagement and the …
Voice Search For Social Media – Challenge And Changes
Voice search is growing at a pace that no one expected. Digital marketing is already gearing up to embrace the change brought in by the growth of voice search, but what about social media? People are already showing a change in search behavior when using voice enables services, soon they will move onto social. We …
Avoid These Law Firm Marketing Mistakes
Abraham Lincoln said: “He who represents himself has a fool for a client.” Abe was right. If he had not gone to the theater, he eventually might have said the same thing about lawyers who handle their own marketing. Lawyers are legal advisers. They know tort, statutes, rules, regulations and proper courtroom procedure. They can …
How to hire a freelance SEO consultant: the SEO consultant selection guide
Search Engine Optimization refers to any activity that is intended to improve a website’s ranking in search results. Websites that rank higher in search results are perceived to be more credible, and websites that rank on the second page are often perceived to be less reliable. This perceived level of reliability often translates into traffic. Websites …
Ben Matthews
Ben is a freelance digital marketing and social media consultant. He is a Director at Montfort, a marketing agency for people who change the world for good. He also helps people learn to love freelancing with FreeTrain, a community with online courses and resources for freelancers.
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