Ben Matthews

Marketers will always say that content is king, and when it comes to your search engine visibility, this couldn’t be more true. If you have any kind of digital marketing strategy in place, you already know why content marketing is important for your SEO strategy. However, knowing why to do something is quite different than …

Product experience refers to a customer’s thoughts and behaviors when engaging with a product. It encompasses their entire user journey, based on their flow of clicks, time spent, and feature usage.

It is natural that you want to put in more effort when you don’t get the expected results. However, such may not be the solution as results can still be underwhelming. Quality should always be preferred to quantity. Therefore, using the same approach and expecting different results don’t make sense. You are doing too many …

If you have been in e-commerce for quite a while, you may have come across the idea of “humanizing your brand.” When we say that you should humanize your brand, it simply means making your business relatable and engaging. This is possible if you focus more on building relationships with your market, rather than shoving …