Entries Published On July, 2013
Economy, Effectiveness, Efficiency: How councils can measure the success of social media
(This is a full version of an article I wrote for The Guardian’s Local Leaders Network on how councils can measure the success of social media. You can read the edited version on the Guardian’s site.) According to the 2013 BDO Local Government Social Media Survey, 98% of UK councils are using some form of digital or …
Ben Matthews
Ben is a freelance digital marketing and social media consultant. He is a Director at Empower, a marketing agency for people who change the world for good.
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